Braize

Who they are

Braize manufactures innovative, premium grilling products.

The Project

Braize had a logo but tasked us with branding them as a premium product line primarily for e-commerce. Based on the brand’s logo, we expanded the color palette and added graphic elements and photo direction, which resulted in a cohesive and impactful brand identity. The visual branding has been carried out across photography, website, Amazon content, and packaging. Because of the brand’s packaging, Braize was able to seamlessly expand into brick-and-mortar retail.